Fake Pot Art

(Fake)Pot Art campbell

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Tommaso Bonavigo1, Duccio Papanti1, Fabrizio Schifano2

1University of Trieste, Italy;

2University of Hertfordshire, UK

tommasobonavigo@gmail.com

From 2004 Synthetic Cannabimimetics (SC) quickly spread in Europe and USA, becoming one of the most used psychoactive substance, mainly among teenagers and young adults. In 2011 Spice use comes immediately after marijuana between high school seniors, with 8% of college students stating have used SC in the previous year (Hu et al. 2011). A European survey found that 7% of 15 to 18-year-old children have used Spice at least once in their lives and 3% have used it sometime in the last month (Mongerstern and Werse, 2012). SC are selling with different commercial brands (i.e. ‘Spice’, ‘K2’, ‘Kripton’, ‘Aroma’, ‘Bonzai’, ‘Fake Pot’), some of which became generic trademark and are easily recognized by users who buy them on electronic market, head shops or gas stations. National Governments start fighting SC spread including them in the list of banned compounds. However Spice trade seems to rise continuously, with ever-new compounds designed to be sold as Legal Highs. Parallel with chemical research of new SC, manufacturers pay great attention to name, logo and package of the brands. Bright colors, pictures and names of popular figure, evocative country, puns are frequently used. This artistic heed is commercially helpful, allowing the new compounds to be more attractive especially for young people, easy to remind and to enter quickly in the globalized Spice trade. Our aim is to recollect in this poster names and logos depicted on many SC brand packages, showing a new form of Pop Art, as popular culture becomes artistic medium to commercial SC trade.


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